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By: Jamie Matusow

Editor-in-Chief

Oriflame’s new Maxi Lash—mascara that loads, combs and curls lashes all at the same time—features packaging from Albéa. The mascara’s red exterior, with an ABS cap and PP tube, is decorated with writing in silver hot stamping. One side of the standard Dual Comb brush features short and spaced teeth, to load the lashes with formula, adding volume; the other side, with longer teeth that are closer together, combs the lashes, for better definition. And finally, two flat sides curl the lashes by gently applying pressure to the bottom of the lashes, for just a few seconds. Thus, the user can get three different effects.
 
More info: www.albea-group.com

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